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“Build something people want”

“Build something people want”

When building is easy, we should spend significant more time to figure out that “something people want”.

There are multiple approaches to do this:

- Do customer development before building.

Jason Cohen famously interviewed 50 potential customers before writing a single line of code.

- Build an extremely simple (but lovable) version of the product and start talking to early customers.

This is my favorite approach since I can build the basic version very fast.

And I find it easier to talk to users about something that can be play with.

- Solve your own problem.

Many successful products have come from founders scratching their own itch.

If you're experiencing a pain point, chances are others are too.

Beware, it could be a trap.

Even with this approach, seek external feedback as soon as you can.

What is your favorite approach?