Treat your product launch as a celebration

Don't treat your product launch as a sales event.

Treat it as a celebration.

And what would make a great celebration?

A compelling story!

How to tell a compelling story for your startup launch?

Frame it as a journey where your early users are the heroes.

You are merely the implementer.

- What were the problems they have before they found your solution?

- Who helped you build the first version?

- What insights you've learned by talking to them?

- Why you decide to build such features?

- What obstacles you ran into and how your early adopters helped you overcome it?

This works because people love stories, not features.

And there is no wrong story.

People can find it resonate, or not.

If you're launching a new product, work backward from that launch event.

What story would you want to tell?